The short version
Asana publishes in US dollars and bills UK customers in pounds at a rate that shifts. As at August 2026 the list price is $10.99 per user per month for Starter and $24.99 for Advanced, both on annual billing. Pay monthly and those become $13.49 and $30.49. There's a free tier capped at ten users, which is genuinely usable.
Converted at roughly £1 to $1.27, that's about £8.65 and £19.70 per person per month.
| Tier | Annual | Monthly | Roughly, in £ |
|---|---|---|---|
| Personal | free | free | £0 · max 10 users |
| Starter | $10.99 | $13.49 | £8.65 pp/mo |
| Advanced | $24.99 | $30.49 | £19.70 pp/mo |
| Enterprise | on request | — | — |
The add-ons that catch people out
The headline per-seat price is not the whole bill. Timesheets and Budgets — the module that lets you record time against client work — is a separate charge at $5.99 per user per month on top. For a consultancy, that's not optional: billable hours are the business.
So a five-person consultancy on Starter with time tracking is $16.98 per person, or roughly £67 a month before anything else. On Advanced, £123.
Worth knowing before you commit: Asana's per-seat model means the cost of hiring includes a software line. It's small per person and easy to wave through, but it compounds — and unlike your accounting software, there's no point at which it stops rising.
What Asana doesn't do
This is the part that matters more than the price, and it isn't a criticism — Asana is a work-management tool and it's a good one. It's just not a business-operations tool.
There is no proposal builder, no contract or e-signature capability, no invoicing, no client portal. If you run a consultancy, all four of those are things you do every week, and all four will be bought separately.
| Job | Usual answer | Rough cost |
|---|---|---|
| Proposals and e-signature | PandaDoc or DocuSign | £15–39 pp/mo |
| Time against clients | Asana add-on, Harvest, or Toggl | £0–9 pp/mo |
| Invoicing and books | Xero, FreeAgent or QuickBooks | £30–42/mo |
| Somewhere the client can look | Nothing. You email PDFs. | — |
Add it up for three people and you're typically between £70 and £120 a month across four separate logins. Our calculator will do your version of that sum — no email required.
When Asana is the right answer
Plenty of the time. If your work is genuinely project-shaped — multiple workstreams, dependencies, several people needing to see the same board — Asana's structure is better than anything a consultant-focused tool will give you, ours included. Portfolios and goals in particular have no real equivalent in the all-in-one products.
If you're under ten people and mostly need visibility rather than automation, the free tier will carry you a long way, and we'd rather you knew that.
When it isn't
If your week is enquiries, engagement letters, retainers and invoices — and the tasks are the easy part — then you're paying per seat for a board, and buying the actual business admin somewhere else. That's the case where a single system for the client lifecycle usually wins, whether that's Meridian, Bonsai or something else.
Common questions
- Does Asana charge in pounds?
- Billing is available in GBP, but list prices are published in USD and the sterling figure moves with the exchange rate. Budget with a margin.
- Is there a minimum number of seats?
- No. That's a real advantage over Monday.com, which enforces a three-seat minimum on every paid plan — a two-person business still pays for three.
- Is the free plan actually usable?
- Yes, up to ten users. It's the most generous free tier in the category and worth exhausting before you pay for anything.
- Can Asana invoice a client?
- No. Not on any tier. You'll need accounting software alongside it.
Work out your actual monthly bill
Tick the tools you pay for, set your headcount, and see the total across the whole stack — not just the one line you remember.
Open the calculator